Today’s market is constantly changing. New technologies offer different ways of shopping, which makes retailers afraid that they will go obsolete. But this is not quite true. Studies have shown that almost 80% of people still prefer to feel and try the product before they buy it, rather than just ordering it online.
Then why is online shopping so popular? Are the lower prices the only difference between the two? Even though some people look only for lower prices, the majority are still willing to pay more if they are assured that the product is worth their money. Then what stops people from flocking to retail and brick-and-mortar stores? The answer is customer experience.
A lot of retailers have forgotten that shopping experience is what brings customers back. If you want to have regular buyers then you need to create a friendly environment for them to shop in. That is why we have created this list of the best ways to make your store the perfect shopping experience for your customers.
Embrace new technologies
First of all, new technologies aren’t bad. They offer a lot of ways to approach and communicate with your customers. That is why you need to use them to their fullest potential. Provide your customers with the best online experience. Offer product information like prices, reviews, discount information and even create a smartphone app. Your job is to divert customer’s attention from online stores and show them why you are the better option, show them that the best shopping experience is in brick-and-mortar stores.
Offer price reductions
We already said that the main problem for the retailers are lower prices in online stores. That is why it is very important to create a policy that will allow for a price reduction if the consumer shows you a place they can get it cheaper. Losing a customer because of a few dollars is not worth it. This way you can build a relationship with them and they might return to your store because of it.
Make your products more presentable
People think that showing your merchandise in-store or so-called “showrooming” is becoming pointless because of online stores, but they are hugely mistaken. Presentation is now more important than ever. If you want to stand out from the competition, then you need to make the best customer experience. Lighting, music, smell, checkout experience, product displays, product packaging should all stimulate your customers without being too intrusive.
We at IGD Display offer a wide array of packaging, from retail product packaging to permanent in-store displays. If you want to truly make your store unique and provide a customer-friendly experience, there is no better way than making your product displays pleasant to the consumer`s eye.
Focus on service
Educate your staff on your products so they can offer the best service to your customers. If your employees really understand the products you are selling, then they will more easily find solutions for your buyers. This will drive sales up and build loyalty with your customers.
These are the four tips we have for you. As you can see there is no reason to fear for the future of retail. Customers will always look for friendly experiences when going shopping and your job is to provide it. Just remember to embrace the online aspect of shopping, educate your staff and, of course, make your products stand out with high-quality design. If you are interested in upgrading your store`s shopping experience you can contact us on our website.